Within a globe where tech CEOs frequently keep meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that number of dare to tread. Given that the co-founder and CEO of Scentbird, among the top fragrance subscription providers in North The united states, Mariya has verified herself for being a forward-considering company leader. But further than her success in the company earth, she has also emerged like a spiritual guidebook and intuitive Trainer, a metamorphosis she shares openly via her YouTube channel, “This Is Mariya.”
This convergence of commerce and cosmic consciousness makes Mariya Nurislamova One of the more unconventional—and powerful—figures in the modern entrepreneurial landscape.
Developing Scentbird: A Fragrance Disruptor
Mariya’s business job took flight in 2014 when she co-Started Scentbird, a company meant to make designer fragrances more accessible through a every month subscription model. Modeled after Netflix, but for perfume enthusiasts, Scentbird quickly became a go-to platform for fragrance discovery. Less than her Management, the company grew to provide more than seven hundred,000 subscribers, offering usage of a lot more than 800 fragrances from key global brand names.
With a strong foundation in manufacturer strategy, source chain logistics, and internet marketing, Mariya productively captivated venture funds, participated within the Y Combinator accelerator, and assisted Scentbird scale into a $100M+ revenue company. She afterwards expanded her portfolio with Deck of Scarlet, a attractiveness brand name, and Drift, a car fragrance company.
But although her track record from the startup entire world was soaring, Mariya was quietly going through a spiritual transformation that may soon spill into the public eye.
The Awakening: A Shift to Spirituality
About 2018, Mariya seasoned what she called a spiritual awakening. This interior evolution encouraged her to dive into metaphysics, energy function, meditation, and intuitive channeling. As she deepened her spiritual apply, she began producing articles that can help Some others take a look at their very own consciousness, in the end launching her YouTube channel “This really is Mariya.”
The channel, which now has above 100,000 subscribers, attributes a wide range of content—guided meditations, soul therapeutic approaches, chakra do the job, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply personal. She invites her viewers to attach with on their own, the divine, as well as unseen energies that shape our every day lives.
Her followers often explain her written content as transformative, and she or he has cultivated a deeply loyal spiritual audience by means of steady engagement and authenticity.
Controversy mariya nurislamova on the Crossroads of Identity
While many have embraced Mariya’s dual id, Many others have raised eyebrows—especially as her metaphysical beliefs are getting to be additional publicly visible. In 2024, a element through the Business enterprise of Trend spotlighted The strain among her roles to be a tech CEO plus a spiritual Instructor.
Many of Mariya’s statements—for example opinions on option healing, extraterrestrial beings, and controversial sights on historic figures—sparked backlash from customers, influencers, and in many cases previous collaborators. Many natural beauty influencers severed ties with Scentbird, citing discomfort with Mariya’s spiritual rhetoric. Social media community forums debated the appropriateness of her beliefs in relation to her leadership situation within a mainstream brand name.
In reaction, Mariya clarified that her spiritual teachings are own and provided below her first identify only, intentionally divided from her Specialist identity. Yet the controversy opened up a broader discussion about regardless of whether general public figures can—or need to—compartmentalize their beliefs within the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. When quite a few founders strive to keep up a picture of neutrality, she has preferred to point out up as her whole self. This amount of transparency can be the two magnetic and polarizing.
On one hand, her authenticity is refreshing. She brings psychological intelligence and mindfulness to an industry normally focused solely on scale and tactic. On the other, her outspokenness about spiritual subjects invites scrutiny, especially in an period when on line material can speedily go viral and provoke solid reactions.
Still, Mariya’s strategy speaks to your further cultural change. As more and more people check out wellness, consciousness, and personal progress, figures like her—who bridge the spiritual and materials worlds—may come to be far more typical, not considerably less.
Businesswoman. Mystic. Influencer.
As well as running her providers and YouTube channel, Mariya has created an ecosystem of spiritual offerings. She hosts retreats, features personal channeling sessions, sells spiritual tools, and it has even revealed a guide titled seventy two Keys to Manifestation. She’s in essence designed a parallel organization inside the spiritual space—totally individual from her function at Scentbird, nevertheless equally as structured and scalable.
Her spiritual manufacturer, like her beauty brand, is world wide, polished, and encounter-driven. It’s very clear that Mariya applies exactly the same level of focus and creative imagination to each spheres of her lifestyle. Whether or not primary a workforce of builders or channeling divine Strength for the guided meditation, she provides with clarity and conviction.
The Highway Ahead
Mariya Nurislamova’s journey raises critical questions on identification, leadership, and community daily life. Can a tech CEO also be a mystic? Need to organization leaders share their particular beliefs with the public? What takes place when those beliefs problem standard norms?
Whatever the responses, Mariya continues to stroll her route unapologetically. She represents a different technology of entrepreneurs—types who aren’t afraid to get complicated, spiritual, and multidimensional. Her boldness could cost her some partnerships, but In addition it earns her admiration from those that benefit truth around conformity.
In the long run, Mariya Nurislamova isn’t just redefining what it means to be a CEO. She’s redefining what this means for being whole.
Mariya Nurislamova life on the intersection of logic and intuition, small business and spirit, leadership and vulnerability. Her Tale can be a bold testomony to living authentically, even though that authenticity comes with possibility. As she continues to extend her dual empire—both earthly and cosmic—she invitations us all to think about what this means to lead with soul.
No matter if you see her for a visionary or even a provocateur, another thing is certain: Mariya Nurislamova will not be frightened to interrupt the mould.